

Michael Morton
Product and Experience Design Management, Synthesis, and Implementation
Product and Experience Design Management, Synthesis, and Implementation
About Me
Internationally award-winning product and experience design leader, strategist, thinker and problem-solver, with a strong background in solution synthesis, development, technology, supply, and manufacturing, and a passion for user focused elegance and simplicity.
- Deep involvement in all aspects of the development process, from concept through mass-production.
- Multicultural perspective toward solving problems and achieving results.
- Unusually strong technical and engineering competencies across most development areas.
- Lived and worked internationally most of my life; deep, trusted relationships with multi-tier suppliers in Asia.
- Broad, cross-functional end-to-end insight and perspective across product and business
strategy, architecture, management, and execution.
Current
Fractional Startup CTO/CDO/COO
Start-up Mentor, Advisor
Capital Factory, Techstars, Mass Challenge, Founders Institute
Austin, TX
Advises, mentors, and shepherds multiple local and out-of-state start-ups in strategic product definition, design, and development, through product launch and mass production, in the technology and consumer sectors, especially in hardtech.
Prior to that, worked at Dell for over a decade, leading the ID/user experience definition, development and implementation for Dell OptiPlex and Precision branded business PC’s, as well as many other consumer and enterprise systems and peripherals.
Will accept select fractional CTO/CDO/COO and supply chain managment roles.
Experience
Industrial Design Senior Principal
2004-2015 - Dell
Austin, TX
Senior Design Principle responsible for the Industrial and Experience design of all of Dells highly profitable OptiPlex and Precision branded desktop computers and workstations, from pre-concept through production, accounting for over $10 billion in annual revenue.
Read moreDesign Manager
2003-2004 - Hewlett-Packard
Houston, TX
Hired to help manage and expand HP’s server and storage design team based in Houston, Texas, after the merger with Compaq. Developed the vision for a new enterprise design language, leading the full team's involvement in collaborate brainstorming and definition of tenants and attributes.
Senior Industrial Designer
1999-2003 - Sunbeam Oster
Boca Raton, Fl
One of only 2 designers at Sunbeam, responsible for multiple brands such as Sunbeam, Oster, Mr. Coffee, Coleman Grills, Health-o-meter, etc. Worked closely with marketing and engineering to develop new product concepts and features, resolving widely varying inputs into coherently designed product lines.
Director
1993-1999 - Morton Vaughan Product Design
Hong Kong
Morton Vaughan provided a much needed service for US companies needing reliable design as well as manufacturing oversight in the Far East, and for Asian companies in need of American market and design expertise. At a time when ID was just beginning to be understood and appreciated in Asia, Morton Vaughan was the first fully expatriate-staffed design firm in Hong Kong.
Senior Design Lead
1990-1993 S. Megga Telecommunications
Hong Kong
Provided in-house Industrial Design competency for this Hong Kong based telecommunications OEM Manufacturer, designing consumer and SMB wireless telephones, fax machines, answering machines, and other products for ATT, BellSouth, Brondi, and other western telecom customers.
Various Projects
Awards
What I do
A partial list
Strategy
Insight
Research
Design
Synthesis
Development
Manufacturing
Ship
Education
University of Cincinnati
1985-1990
BS Industrial Design
Georgia Institute of Technology
1982-1985
Electrical Engineering
Singapore American School
1979-1981
College prep
Contact Me