1999 - 2003 Sunbeam products, Inc
As one of only 2 designers at Sunbeam, responsible for multiple brands such as Sunbeam, Oster, Mr. Coffee, Health-o-meter, etc., I worked closely with marketing and engineering to develop new product concepts and features, resolving widely varying inputs into coherently designed product lines. In a commodity industry, innovative use of current technology as well as adoption of new technologies was a key part of driving competitive advantage. I selected and directed multiple outside design consultancies to develop and execute design for new products, synthesizing the brand vision and direction into actionable tenants, and closely directing the concept development to successful solutions for the company. My strong experience in tooling, molding, electronics integration, manufacturing and other processes, helped me break down barriers between ID and engineering groups, developing designs that required minimal engineering rework to bring to production. h text here.